Jack Daniel's maker Brown-Forman to favor Pernod Ricard bid over Sazerac, source says
20/04/2026 15:29
April 20 (Reuters) - The family that controls Brown-Forman BFb.N favors a potential sale to French distiller Pernod Ricard PERP.PA over a rival proposal from American spirits group Sazerac, a person familiar with the matter told Reuters on Monday. (Reporting by Echo Wang in New York and Sanskriti Shekhar in Bengaluru; Editing by Shilpi Majumdar) ((Sanskriti.Shekhar@thomsonreuters.com))
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